ViewMaster - Knowledge Center for Senior Marketing
- The number of “seniors” in the Belgian market environment will continue to increase upcoming 15 years (source: FOD Economie) and consequentially become even more critical as a consumer target group for most companies.
- The share of consumption of “seniors” in e.g. the stock markets and consumers saving accounts is today allready more then 65%. In the consumer house market 60%, in the privately owned car market between 50% - 80%, in the medical consumer market 50% ... (source: aandeel in de ouderenconsumptie in de EU, Management Team, 2004)
- Yet, 86% of seniors find all publicity and advertising irrelevant … (source: Carat, 2004)
Made4it, together with Antenno Marketing Services are therefore setting up ViewMaster, a “Knowledge Center” for “Senior” Marketing.
Our target customers
Feel the need for more thourough and targeted marketing knowledge about the “senior” consumer, but cannot find sufficient information about:
- The real motivation factors of “seniors”.
- Specific information on specific “senior” activities.
- Information on the lifestyles and values of the “senior consumer” in their sector.
- Sufficient data for targeted segmentation within an non-homogenuous “senior” target groep
- Expertise for specific ad hoc research about “seniors”
If you would need any further information, please do not hesitate to contact:
+32 484 110 151
© NV Made4it - 2007